Ex-UPN p'gramming chief pacts to develop daytime TV

Former UPN current programming chief James Bethea has pacted with Viacom Prods. on a first-look television deal.

Bethea and his Hollywood company, BMP, will develop programming for all dayparts and in several genres, including comedy, drama, reality and gameshows.

While at UPN, Bethea helped establish UPN’s current program department, supervising skeins such as “Moesha,” “Dilbert,” “Malcolm & Eddie,” “Star Trek: Voyager” and “The Sentinel.” He created and wrote the multiethnic comedy pilot “The Gibsons” for UPN and Columbia TriStar.

“I’m thrilled to continue my long relationship with Viacom,” said Bethea.

Deal was brokered by Vision Art’s Scott Schwartz and the law firm of Armstrong Hirsch. Bethea’s repped by Rob Lee of Elephant Walk management.

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