Channel's subscriber base reaches to 6.7 mil
Satcaster DirecTV has added the BBC America channel to its lineup, giving a major subscriber boost to the Beeb’s fledgling U.S. outlet.
BBC America bowed in March 1998, offering a 24-hour slate of contemporary and classic British series and telefilms, plus news and other informational programming from the BBC.
BBC America was picked up last year by satcaster EchoStar, but it has yet to make much progress with cable operators. Together, satcasters DirecTV and EchoStar give BBC America a subscriber base of about 6.7 million.