‘Baywatch’ has global restaurants on its menu

Pearson TV aims for top of the food chain

FROM NATPE
NEW ORLEANS — Pearson TV, the international syndicator behind “Baywatch,” has cooked up a plan to open “Baywatch”-themed restaurants around the world.

The initiative was hatched with real estate developer World Entertainment and unveiled Tuesday at NATPE by Tony Cohen, co-chairman of North American productions for Pearson.

The 20-year license deal will include a minimum of four restaurants in the U.S. Each of the upscale, themed restaurants will include a nightclub area and merchandise store and feature an extensive seafood menu, raw bars and live music.

The first venue is scheduled to open in Miami’s South Beach in the second quarter of this year. Additional sites will open in Las Vegas and New York before the end of the year.

David Hasselhoff, the star of “Baywatch,” has agreed to appear and promote each grand opening.

Cohen said developers have already received significant interest from a number of other countries.

“We are thrilled to join World Entertainment in this licensing deal which will provide venues where families can share in the exciting Baywatch experience,” Cohen said.

World Entertainment is financed by a group of real estate investors based in Vegas.

“Baywatch” is produced by the Baywatch Production Co., a wholly owned subsidiary of the British-based media conglom Pearson TV.

More TV

  • 'Killing Eve' Creator Reflects on First

    'Killing Eve' Creator on Crafting a 'Tricky Second Date' Vibe for Season Finale Confrontation

    FROM NATPENEW ORLEANS — Pearson TV, the international syndicator behind “Baywatch,” has cooked up a plan to open “Baywatch”-themed restaurants around the world. The initiative was hatched with real estate developer World Entertainment and unveiled Tuesday at NATPE by Tony Cohen, co-chairman of North American productions for Pearson. The 20-year license deal will include a […]

  • 'Killing Eve' Star Jodie Comer on

    'Killing Eve' Star Jodie Comer on the Shocking Finale (SPOILERS)

    FROM NATPENEW ORLEANS — Pearson TV, the international syndicator behind “Baywatch,” has cooked up a plan to open “Baywatch”-themed restaurants around the world. The initiative was hatched with real estate developer World Entertainment and unveiled Tuesday at NATPE by Tony Cohen, co-chairman of North American productions for Pearson. The 20-year license deal will include a […]

  • THE EXPANSE -- "Intransigence" Episode 309

    'The Expanse' Moves to Amazon for Season 4

    FROM NATPENEW ORLEANS — Pearson TV, the international syndicator behind “Baywatch,” has cooked up a plan to open “Baywatch”-themed restaurants around the world. The initiative was hatched with real estate developer World Entertainment and unveiled Tuesday at NATPE by Tony Cohen, co-chairman of North American productions for Pearson. The 20-year license deal will include a […]

  • Arrested Development Season 5 review

    TV Review: 'Arrested Development' Season 5 on Netflix

    FROM NATPENEW ORLEANS — Pearson TV, the international syndicator behind “Baywatch,” has cooked up a plan to open “Baywatch”-themed restaurants around the world. The initiative was hatched with real estate developer World Entertainment and unveiled Tuesday at NATPE by Tony Cohen, co-chairman of North American productions for Pearson. The 20-year license deal will include a […]

  • Showtime Executive, Gary Garfinkle.Photo: Cliff Lipson/CBS©2012

    Gary Garfinkel, Co-Head of Content Acquisitions at Showtime, Dies at 55

    FROM NATPENEW ORLEANS — Pearson TV, the international syndicator behind “Baywatch,” has cooked up a plan to open “Baywatch”-themed restaurants around the world. The initiative was hatched with real estate developer World Entertainment and unveiled Tuesday at NATPE by Tony Cohen, co-chairman of North American productions for Pearson. The 20-year license deal will include a […]

  • KIM POSSIBLE - The cast of

    'Kim Possible' Disney Channel Movie Casts Its Dr. Drakken, Shego, Other Key Characters

    FROM NATPENEW ORLEANS — Pearson TV, the international syndicator behind “Baywatch,” has cooked up a plan to open “Baywatch”-themed restaurants around the world. The initiative was hatched with real estate developer World Entertainment and unveiled Tuesday at NATPE by Tony Cohen, co-chairman of North American productions for Pearson. The 20-year license deal will include a […]

  • Ted Danson Remote Controlled Podcast

    Remote Controlled: 'The Good Place' Star Ted Danson on His 'Delicious' Role

    FROM NATPENEW ORLEANS — Pearson TV, the international syndicator behind “Baywatch,” has cooked up a plan to open “Baywatch”-themed restaurants around the world. The initiative was hatched with real estate developer World Entertainment and unveiled Tuesday at NATPE by Tony Cohen, co-chairman of North American productions for Pearson. The 20-year license deal will include a […]

More From Our Brands

Access exclusive content