Auds didn't fall for ABC's 'labor of love'
ABC’s “Cupid” has flung his last arrow.
The network Wednesday halted production on the series, about the mythical Cupid (Jeremy Piven), banished from Mount Olympus until he pairs 100 couples together, setting the series up for a long run.
Only 15 couples, however, made the love connection through the 15 episodes that aired.
Despite a promising start last fall, “Cupid” ultimately failed to click on ABC’s Saturday lineup, averaging a mere 4.2 rating, 8 share in households and a 2.6/8 in adults 18-49.
ABC still saw potential and switched “Cupid” to perhaps a tougher slot at 9 p.m. Thursdays. After three tries, the hour was running consistently fourth in the time period with a feeble 4.1/6 average in homes and a 2.5/7 in adults 18-49.
” ‘Cupid’ has been a labor of love for everyone at ABC from the very start,” said the network in a statement. “The writing was phenomenal, the production was first rate, and the tremendous talent of its stars, Jeremy Piven and Paula Marshall, really gave the show life. Unfortunately, despite everyone’s efforts, the audience just didn’t respond.”
The show’s remaining episodes will air tonight and Feb. 11, with Tom Clancy’s “Netforce” airing on Feb. 4 and Stephen King’s “Storm of the Century” skedded for the timeslot Feb. 18.