Robert Kovoloff

Robert Kovoloff, well-known for his work in film product placement as president of Production Resource Center and Spectrum Entertainment, died July 28 of heart failure in Los Angeles. He was 63.

A former radio advertising executive in Chicago and an Army veteran, Kovoloff came to Hollywood over 20 years ago and founded his product placement company.

He was retained by 20th Century Fox and worked on 1979’s “Butch and Sundance: The Early Days” and 1980’s “Nine to Five.”

Kovoloff went on to work on numerous other studio projects.

He is survived by his wife, three daughters, two sons and two grandchildren.

More Scene

  • SAG Awards Prep

    Sneak Peek at 2018 SAG Awards Post-Show Gala

    Robert Kovoloff, well-known for his work in film product placement as president of Production Resource Center and Spectrum Entertainment, died July 28 of heart failure in Los Angeles. He was 63. A former radio advertising executive in Chicago and an Army veteran, Kovoloff came to Hollywood over 20 years ago and founded his product placement […]

  • Sundance Parties

    Sundance 2018: The Insider's Party Guide

    Robert Kovoloff, well-known for his work in film product placement as president of Production Resource Center and Spectrum Entertainment, died July 28 of heart failure in Los Angeles. He was 63. A former radio advertising executive in Chicago and an Army veteran, Kovoloff came to Hollywood over 20 years ago and founded his product placement […]

  • '12 Strong' film premiere

    '12 Strong': Chris Hemsworth Hopes Film Can Reduce 'Misconceptions' About Afghanistan

    Robert Kovoloff, well-known for his work in film product placement as president of Production Resource Center and Spectrum Entertainment, died July 28 of heart failure in Los Angeles. He was 63. A former radio advertising executive in Chicago and an Army veteran, Kovoloff came to Hollywood over 20 years ago and founded his product placement […]

  • Guillermo del Toro, Greta Gerwig and

    Timothée Chalamet Says He'd Love to Work With Christopher Nolan or Guillermo del Toro

    Robert Kovoloff, well-known for his work in film product placement as president of Production Resource Center and Spectrum Entertainment, died July 28 of heart failure in Los Angeles. He was 63. A former radio advertising executive in Chicago and an Army veteran, Kovoloff came to Hollywood over 20 years ago and founded his product placement […]

More From Our Brands

Access exclusive content