Robert Kovoloff, well-known for his work in film product placement as president of Production Resource Center and Spectrum Entertainment, died July 28 of heart failure in Los Angeles. He was 63.
A former radio advertising executive in Chicago and an Army veteran, Kovoloff came to Hollywood over 20 years ago and founded his product placement company.
He was retained by 20th Century Fox and worked on 1979’s “Butch and Sundance: The Early Days” and 1980’s “Nine to Five.”
Kovoloff went on to work on numerous other studio projects.
He is survived by his wife, three daughters, two sons and two grandchildren.