Lou Lilly, a gag writer for many Looney Tunes films who founded the TV commercial company Lou Lilly Prods., died Aug. 9 in Los Angeles of natural causes. He was 90.
Lilly first worked as an extra and wardrobe boy before the film industry converted to talking features. He then joined Charles Mintz’s animated cartoon company, where he became an animator and director.
Lilly next worked for Leon Schlesinger at Warner Bros., writing gags for Bugs Bunny, Porky Pig and the Merrie Melodies films.
In the 1940s, he wrote the film series “Speaking of Animals” for Jerry Fairbanks at Paramount. One segment, “Who’s Who in Animal Land,” earned an Academy Award in the live-action short subject category in 1944.
Lilly founded Lou Lilly Prods. in 1951, producing and directing commercials for many national agencies. He retired from advertising in 1970 and produced a series of educational films.
Lilly is survived by his wife, two daughters, a grandson and two great granddaughters.