Los Angeles journalist and public relations agent Joe Bleeden died Sept. 11 of a lung ailment at his Hollywood home. He was 73.Born in Chicago in 1926, Bleeden served in the Navy during World War II and then went UCLA. He first worked as a journalist for the L.A. City News Service and later for Billboard magazine. Shortly thereafter, he became a freelance writer, writing articles dealing with Hollywood and other showbiz subjects. As a publicist, Bleeden was on NBC’s public relations staff, where he handled such luminaries as Johnny Carson, Jimmy Durante, Eddie Cantor, Milton Berle and Martin & Lewis. He also worked at the Desert Inn in Las Vegas and was a partner in the independent PR firm of Bleeden, Morhaim & Switzer. He is survived by five children and seven grandchildren.