Los Angeles journalist and public relations agent Joe Bleeden died Sept. 11 of a lung ailment at his Hollywood home. He was 73.

Born in Chicago in 1926, Bleeden served in the Navy during World War II and then went UCLA. He first worked as a journalist for the L.A. City News Service and later for Billboard magazine. Shortly thereafter, he became a freelance writer, writing articles dealing with Hollywood and other showbiz subjects.

As a publicist, Bleeden was on NBC’s public relations staff, where he handled such luminaries as Johnny Carson, Jimmy Durante, Eddie Cantor, Milton Berle and Martin & Lewis.

He also worked at the Desert Inn in Las Vegas and was a partner in the independent PR firm of Bleeden, Morhaim & Switzer.

He is survived by five children and seven grandchildren.

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