Edward L. Palmer

Edward L. Palmer, one of the minds behind “Sesame Street” and founder of the media consulting firm World Media Partners, died Aug. 1 of prostate cancer in Ithaca, N.Y. He was 66.

Palmer was among the first people hired in 1968 by Children’s Television Workshop, parent company of “Sesame Street,” and his research gave the producers insights into how to hold preschoolers’ attention.

He was vice president for research at Children’s Television Workshop for 16 years and senior research fellow for three, and helped develop “Electric Company,” “3-2-1 Contact” and “Ghostwriter.”

After leaving Children’s Television Workshop in 1987, Palmer served as a consultant for Search for Common Grounds, a nonprofit peace organization. He worked to create children’s programming to promote peaceful conflict resolution in war-torn countries.

He went on to found World Media Partners, a company that created educational and health-care TV programs for use in developing countries.

Palmer is survived by his wife and three daughters.

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