Artemis Records, the Danny Goldberg and Daniel Glass-led label, has inked a joint-venture pact with urban music force Antra Music Group.
The deal, Artemis’ first distribution pact, puts the growing label in the highly competitive and lucrative urban/rap music business, a genre Glass used to help kick-start Universal Records as prexy during its infancy.
The Antra deal initially calls for the release of “Streetz Iz a Mutha,” from former Dogg Pound member Kurupt.
Kurupt is best known as part of Tha Dogg Pound, the former Death Row/Interscope Records group brought to fame by Dr. Dre and Snoop Doggy Dogg. Kurupt’s “Dogg Food” sold 2 million copies.
Artemis will also provide promotion and marketing services for Antra discs, which will be shepherded by Glass and include three tracks and three music vids off the Kurupt disc.
Extensive tie-ins for the tracks have been inked with music cablers BET, the Box and MTV.
Three to five albums will spring from the Antra deal, including the soundtrack to “Once in a Life,” actor Laurence Fishburne’s helming debut, which will feature a new track by Kurupt and Daz Dillinger.
All discs will be funneled through Artemis’ deal with Sony Music’s RED Distribution.
Antra will retain exclusive ownership of all master recordings with an eye on building a profitable catalog of music.
The joint-venture replaces Antra’s pact with A&M Records, which was jettisoned in the wake of Universal Music Group’s acquisition of Polygram.
Artemis, which bowed in June, is finding growing favor among adult alternative radio programmers with “Somewhere Between Heaven and Earth,” from singer-songwriter Cindy Bullens.