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Midem America aims at growth

Hopes to revitalize Miami-based music market

Reed Midem has announced a June 22-25 slot for Midem Americas, in what it hopes will be a turnaround year for its Miami-based music market.

Previously, the event was staged as Midem Latin America & Caribbean, but an inside source says attendance was slightly down last year (at around 3,000), and organizers hope to revive the show with North American elements.

The source added that this is the make-or-break year for the loss-making market, which was launched in September 1997 as a sister event to the Midem shows in Cannes and Asia.

Reed Midem has also secured what it hopes will prove a more attractive date, since previous sessions were held during the August-September hurricane season.

Seminars will primarily address the implications of the Internet for the music industry, and several e-commerce companies have signed up already as exhibitors.

Panels, concerts

Other panels will discuss new musical trends and the U.S. Hispanic market and film music, while concert events will make use of 10 Miami Beach venues.

“The concert program will celebrate a multitude of music based on one main theme, African music meets the music of the Americas,” said Dominique Leguern, Reed Midem’s artistic director.

Music content sees the return of last year’s Miami Dance Event, featuring up-and-coming labels in the electronica, techno and dance fields. Live events will include artists from Brazil, the Caribbean and Central America plus showcases of salsa, soul, R&B and gospel.

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