Digital On-Demand, which allows consumers to make custom CDs in retail stores, has pacted with music retailing titan Wherehouse Entertainment.
The move makes Wherehouse the second major music retailer to tap into the Digital On-Demand technology to distribute music from the major labels.
Select Wherehouse stores nationwide will have kiosks that will be able to create CDs of music from Sony Music and EMI Recorded Music artists, the only two music giants that have signed on with DOD.
The CD created at the store is accompanied by full-color liner notes, cover and art identical to a traditionally manufactured product.
“Now brick-and-mortar store customers can have the same choice as on-line shoppers,” said Tom Szabo, CEO of Digital On-Demand.
DOD has already pacted with TransWorld Entertainment and the much smaller Virgin MegaStores.
The inclusion of Wherehouse, which has 570 stores in 33 states, is another boost for the developing technology.
The deal also furthers DOD’s efforts to keep the retailer in the digital-delivery loop, inasmuch as it is the first company to bring content providers, such as record labels and established retailers, together to tap into the next wave of music retailing.