Ster Kinekor has secured its fifth multiplex site in the U.K, the latest addition to the South African exhib’s ambitious $235 million European expansion.
The planned 10-screener in Basingstoke, a small city west of London, brings Ster Kinekor’s European total to 30 sites. An additional 14 are planned.
The exhib, by far South Africa’s largest, trades under the name Ster Century in Europe, and began its Euro initiative two years ago. The company’s first plex outside home territory, a 14-screener on the outskirts of Dublin, opened recently.
Ster Kinekor is particularly interested in the emerging Eastern markets. In Poland, 10 plexes are planned; in the Czech Republic, five.