Norman E. Rothstein, theatrical-entertainment producer, general manager and consultant for more than 40 years, died Thursday of cancer at his home in New York City. He was 63.

Rothstein produced, or managed, more than 300 productions on and off Broadway, throughout Europe and in Asia. He also held sway over numerous U.S./Canadian national tours and served as a governor of the League of American Theaters and Producers.

Among the productions on which Rothstein served as general manager or exec producer are the Broadway, national, international touring productions of “Tango Argentino,” “Flamenco Puro,” “Torch Song Trilogy,” “On Your Toes,” “The Tap Dance Kid,” “The Pirates Of Penzance,” “Grease,” “Pippin” and the Broadway and touring revivals of “The Little Foxes,” “Filumena,” “The King and I,” “Peter Pan” and multiple productions of “Hello Dolly!”

In the U.K., he co-produced the revival of “A Funny Thing Happened on the Way to the Forum” as well as “Torch Song Trilogy.”

As president of Norman Rothstein & Assoc., a theatrical producing, management and consultant firm, he was the cxecutive producer of the international tour of “Tango Passion” and executive consultant for the forthcoming French and German language productions of “The Mystery of Irma Vep.” Recently, he served as executive producer of “Hello Dolly!” at the Theatre du Chatelet in Paris.

Rothstein is survived by his wife, Julie Hughes, a casting director with Hughes Moss; a son; a daughter; and a granddaughter.

In lieu of flowers, donations may be made to The Actor’s Fund of America, 729 Seventh Ave., New York, NY, 10019.

A memorial service will be held on Tuesday at the Riverside, 76th Street and Amsterdam Avenue.

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