SAN SEBASTIAN, Spain –Aiming to boost the international sales of local films, national film authorities, led by producers body FAPAE, will launch the first Spanish Film Screenings for Europe Dec. 16-18 in Lanzarote, the Canary Islands.
The market will be “the first step toward the creation of a Unifrance-style promotion body in Spain,” said FAPAE prexy Gerardo Herrero.
Some 30 international pic distributors from Europe will be invited to Lanzarote to view a selection of Spanish pics. For future editions, sales companies in other markets, such as the U.S., will be invited.
Twentieth Century Fox has already expressed its interest in attending, said Carmelo Romero, promotion director for the ICAA Spanish film institute.
The Screenings have strong institutional backing from entities such as pubcaster Radio Television Espanola (RTVE), authors rights society SGAE and Spanish Icex export board.
Invited distributors will be able to view Spanish pics at evening galas, cinema theater screenings and in video booths.
The event — and the possibility of soaking up sun for four days on the subtropical island of Lanzarote — is already currying strong support from Spanish producers.
“I think it’s a great idea. Spanish films are performing better in their domestic market. It’s time we attacked the international market,” producer-distributor Enrique Gonzalez Macho said.