Canary Island to host European pic market
MADRID — Spain’s film and trade authorities have teamed to launch the first Spanish Film Screenings for Europe, which will take place in December on the Canary Island of Lanzarote.
About 50 top foreign distributors, sales agents and critics from Europe will be invited to attend six gala screenings of the latest Spanish pics with largest export potential.
Execs at U.S. distributors that have also shown a commitment to Spanish pics will be invited, said Gerardo Herrero, prexy of Spain’s producer lobby Fapae. The group will back the event along with the ICAA Spanish Film Institute, Spain’s ICEX export board and Lanzarote’s local government.
Attendees also will be able to peruse cinema screenings of other Spanish pics, plus videos of Spanish sales agents’ back catalogs. Spanish actors and actresses will be on hand to further foreign film writers’ familiarity with their work.
“International markets are increasingly competitive and dominated by English-language pics, while France’s Unifrance makes a huge push for French films. Spanish pics now sell widely overseas to TV but the Screenings aim to increase their potential for theatrical openings,” Herrero said.
Exact dates for the Screenings have yet to be set.