Brad Rowe (ABC’s “Wasteland”), Vinessa Shaw (“Eyes Wide Shut”) and Amy Smart (“Varsity Blues”) will play young adults coming of age in NBC’s four-hour mini “The ’70s.”

Pic opens on the campus of Kent State in 1970, the year in which protesting students were killed by the National Guard. A fourth member of the group remains to be cast. Kathryn Harrold and Leslie Silva have also signed on for roles.

Mitch Bryan and Kevin Willmore penned the script and Peter Werner is set to direct. Lensing will begin in L.A. this month. Denise DiNovi (“Practical Magic,” “Ed Wood”) will serve as producer.

Rowe appeared in the indie “Billy’s Hollywood Screen Kiss” and New Line’s recent “Body Shots.” He is repped by CAA and manager Marty Bernamen.

* * *

Amber Benson (“Can’t Hardly Wait”) has joined the cast of New Line’s “The Prime Gig,” starring Ed Harris and Vince Vaughn, for director Gregory Mosher.

Separately, Benson has also landed a recurring role on the WB’s teen sudser “Buffy the Vampire Slayer.”

Her previous credits include Steven Soderbergh’s “King of the Hill” and Columbia’s high school comedy “Can’t Hardly Wait.” She is repped by Meridian Artists Agency’s Mark Holder.

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