‘Playboy’ money

DreamWorks ponies up for Ueland memoirs

NEW YORK — DreamWorks has paid mid- against high-six figures for “Accidental Playboy,” Leif Ueland’s comic memoir about his flowering from a nerdy photographer to sexual dynamo.

Helmer Brian Robbins and producer Mike Tollin, the team behind “Varsity Blues,” are in final talks to direct and produce the pic.

“Accidental Playboy” made a splash in Gotham last week when Warner Books paid a preemptive mid-six figures for worldwide rights to the book based on Ueland’s 60-page proposal.

In “Playboy,” Ueland is a sexual amateur who spends the little money he makes selling photos on therapy to resolve his hang-ups. He then agrees to take an assignment to tour the country in search of the “Playmate of the Millennium” and emerges more sexually “mature.”

The proposal is based on the weekly dispatches Ueland filed on Playboy.com.

Wrestling deals

Still hot from the success of “Varsity Blues,” Robbins and Tollin have been setting up deals all over town. Robbins is set to direct an untitled wrestling picture staring David Arquette at Warner Bros., and their banner, Tollin/Robbins, has cut multiyear television production and development deals with Warner Bros. and Nickelodeon.

Creative exec Grey Rembert brought the proposal, which had drawn interest from four other studios, into DreamWorks.

UTA, which co-agented the book on behalf of Laura Dail of the Laura Dail Agency, also reps Robbins and Tollin.

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