Bow nets $5.35 mil

ROME — Breaking seasonal records in a period when late-summer temperatures continue to keep Italian moviegoers at the beach and out of theaters, Universal Intl. Pictures’ launch of “The Mummy” over the weekend amassed a staggering $5.35 million, far exceeding expectations.

Released Friday on 350 screens, the Brendan Fraser starrer earned $4.24 million over the three-day period, plus an additional $1.1 million during a day of previews in 190 locations the previous week. The preview result bettered that of Warner’s “Wild Wild West” over two days.

A wrap for ‘Armageddon’

While the result of “The Mummy” fails to challenge the opening-weekend record set by local hit “Fireworks,” which scored a three-day figure of $9.2 million in October 1997, it almost doubles the opening tally of Buena Vista Intl.’s “Armageddon,” which bowed on the first weekend of September last year.

The action-adventure hit also bests UIP’s previous weekend record of $2.9 million for “The Lost World: Jurassic Park” in September 1997.

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