New-format 'Tarzan' heading into theaters
With “Star Wars: Episode I — The Phantom Menace” and “An Ideal Husband” winding down their runs as the only major digitally projected pics in theaters, Disney is ready to swing “Tarzan” into the mix.
Beginning July 30, pic will screen at three venues — AMC’s Pleasure Island multiplex at Walt Disney World in Florida, AMC’s Media Center North 6 in Burbank and the Edwards Irvine Spectrum complex — using Texas Instruments’ DLP Cinema projection technology.
Animated pic becomes the first major release to have been produced, mastered and projected digitally.
“Menace” and “Ideal Husband” were both shot on film and were only projected digitally. “Menace” ends its run Sunday.
With “Tarzan,” Disney becomes a major supporter of digital projection. “Ideal Husband” was released by Miramax.
“We look forward to more filmmakers and exhibitors embracing these techniques,” Phil Barlow, executive veep of Walt Disney Motion Pictures Group, said in a statement. “Disney’s technology experts have done a tremendous job in preparing for and embracing this exciting new form of exhibition. These engagements represent the starting point for an exciting new era in moviegoing.”
“Tarzan” has grossed more than $130 million since its release.