First boxes to be offered directly to company's customers
DirecTV and Philips Electronics have inked a deal making the Dutch firm DirecTV’s leading supplier of set-top boxes in the U.S., the companies have announced.Although financial terms of the two-year agreement were not disclosed, the companies will jointly market the digital boxes. The first boxes will hit retailer’s shelves and be offered directly to DirecTV customers next year. “As Philips takes a leading role in the digital set-top box market worldwide, it has become more important than ever that we align ourselves with the right content and service industry partners, such as DirecTV,” said Rob van Oostenbrugge, prexy of Philips. The deal expands an existing partnership between the two companies. Earlier this year, Philips and DirecTV said they would jointly launch a Philips-branded DirecTV system that allows viewers to receive the satcaster’s 210 channels of programming and the TiVo personal TV service in a single set-top box.