Morgan deal muscles up c'right firm's net campaign

Morgan Creek Prods. said it has agreed to use DX Systems’ film, video and television copyright-management software, a move that could sweeten DX’s offerings, once it pairs up with a rights tracking service on the Internet.

DX Systems operates a database that tracks literary property, copyrights, options, acquisitions, box office and worldwide materials, among other things.

Through DX’s software, Morgan Creek will be able to track the film rights of its catalog inhouse.

“We are proud to be associated with Morgan Creek and its distinguished catalog of entertainment properties,” said Randy Klinenberg, chief operations officer of DX Systems.

DX is currently preparing an Internet-compatible version that will allow automated reporting of its database directly, via the Web.

Buyers would be able to track online availability for pics worldwide, thereby expanding DX into the e-commerce game for media rights.

Once DX does hit the Web, Morgan Creek and the company’s other subscribers will decide whether to make their libraries available to Net savvy buyers and sellers.

Through the pairing with Morgan Creek, DX could further create a shift in the arena of online copyright tracking service market for buyers and sellers.

Several players — ShowBizData, Film Axis, Reel Play, Internet Studios, Film Bazaar — have recently emerged in what’s quickly becoming a crowded market to cater to attendees of worldwide film markets.

DX is in talks with several of the companies to link up and make its database available on the ‘Net, possibly even before the end of the year.

DX Systems already has Behaviour Worldwide, Film Roman, Lakeshore Entertainment, MGM, New Regency, RKO Pictures and Trimark Pictures on board.

Considering DX Systems is one of the leading copyright tracking services in Hollywood, a Web-based tracking service could easily emerge as the dominant player through a deal with DX.

“We looked at all of the software alternatives and decided that DX Systems provided the most comprehensive solution for our company and for our industry,” said Brian Robinson, head of worldwide marketing for Morgan Creek.

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