B.O. tally overbuoyed

Distribs' numbers higher than final figures

The lineup for the weekend’s top five grossers was reshuffled when the actual figures were reported Monday.

In its debut, Universal’s “EDtv” dropped a notch to rank third, while Warner Bros.’ comic “Analyze This” moved up to second spot. Disney’s animated “Doug’s 1st Movie” landed in fifth position, knocking off Miramax’s best pic winner “Shakespeare in Love.”

Most distribs reported numbers that turned out to be 1%-3% higher than actuals. Universal came in 8% too high on “EDtv.” The studio optimistically projected a Sunday figure that was 5% off opening-day strength for the Imagine Entertainment production. When the dust settled, the film slumped by 28%.

MGM came closest to anticipating the weekend viewing peaks and valleys for the freshmen entries. Its “Mod Squad” grossed $6.06 million as opposed to its $6.1 million Sunday call. Disney was among the few that underguessed, as “Doug” finished with $4.47 million, compared to the $4.4 million it reported.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety