2nd ‘Babe’ gets hefty vid push

U mounts massive TV, radio, tie-in campaign

Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters.

The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins.

Deals have been inked with Aunt Jemima Frozen Breakfast Products; the Jel Sert Co.’s Wyler’s, Flavor Aid and Flavor Ice brands; the LifeSavers Co., and Sound Source Interactive.

The advertising rollout is planned to begin mid-April.

More Film

  • Santa Monica College Film Program

    Community Colleges Expand Their Cinematic Tracks

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • CinemaCon Buzzmeter: What's Hot and Cold

    CinemaCon Buzzmeter: What's Hot and Cold in Las Vegas

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • A Quiet Place BTS

    Viacom CEO Talks Paramount Turnaround, TV Production Growth But Stays Mum on CBS Talks

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • Saudi women flash victory signs as

    Saudi Arabia Getting First 4DX Theaters (EXCLUSIVE)

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • Golden Globes Placeholder

    HFPA Tweaks Rules for 2019 Golden Globes

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • Amanda Crew'Barry' TV show premiere, Arrivals,

    Amanda Crew, Robert Patrick Starring in Horror Movie 'Tone Deaf' (EXCLUSIVE)

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • Chen Kaige Chinese director Chen Kaige

    China's Chen Kaige to Head Macao Festival Jury

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

More From Our Brands

Access exclusive content