You will be redirected back to your article in seconds

2nd ‘Babe’ gets hefty vid push

U mounts massive TV, radio, tie-in campaign

Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters.

The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins.

Deals have been inked with Aunt Jemima Frozen Breakfast Products; the Jel Sert Co.’s Wyler’s, Flavor Aid and Flavor Ice brands; the LifeSavers Co., and Sound Source Interactive.

The advertising rollout is planned to begin mid-April.

More Film

  • Oscars 2016 Red Carpet Placeholder

    Oscars: 10 Live-Action Shorts Advance in Race

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • The Black List

    Post-World War II Revenge Thriller 'Ruin' Leads 2017 Black List

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • Rupert Murdoch Bob Iger Disney Fox

    Disney Nearing Finish Line With 21st Century Fox as Comcast Bows Out of Acquisition Hunt

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • Ryan Lizza Fired

    CNN Suspends Ryan Lizza After New Yorker Cuts Ties for 'Improper Sexual Conduct'

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • Steve Beeks Lionsgate

    Veteran Executive Steve Beeks Departing From Lionsgate

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

  • No Merchandising. Editorial Use Only. No

    'Endless Summer' Filmmaker Bruce Brown Dies at 80

    Universal Studios is hoping that its costly sequel “Babe: Pig in the City” will bring in far more bacon on video than its disappointing $17 million performance in theaters. The studio’s homevideo division is readying a massive campaign to tout the pic’s video release on May 4, through TV, radio and major product tie-ins. Deals […]

More From Our Brands

Access exclusive content