TV marketing vet named prexy of interactive division

As part of its commitment to new media, Warner Bros. has tapped former top TV marketing exec Jim Moloshok to the newly created position of prexy of Warner Bros. Online.

Moloshok will oversee several projects, including the studio’s latest Internet portal Entertaindom, set to launch in mid-1999. The site will feature news and multimedia for films, TV, music, games and animation, through alliances with entertainment providers, not just Time Warner-related.

He will also oversee the extension of e-commerce initiatives with all Warner Bros.’ brands, along with the expansion of community sites, acquisition of third-party developed entertainment Web content, broadband Internet programming and international distribution of Web content.

Moloshok previously served simultaneously as senior veep for corporate marketing and advertising services and senior veep for Warner Bros. Online.

“Since the creation of Warner Bros. Online in 1995, Jim has built our online presence into much more than a simple marketing and promotion vehicle, and we are looking to him to lead Warner Bros. into the next phase of this extraordinary new medium,” said Robert Daly and Terry Semel, chairmen and co-chief executive officers of Warner Bros. in a statement.

Moloshok will report to Barry Meyer, executive veep and chief operating officer, and Sanford Reisenbach, executive veep of marketing and planning.

Under Moloshok’s leadership, Warner Bros. Online has launched several Web sites including the Warner Bros. Studio Store; the official “Friends” fan community; the Rosie O’Donnell show site; Seinfeld.com; and “The People’s Court” Online.

As senior veep of corporate marketing and advertising, Moloshok was responsible for the promotion and marketing of domestic distribution product to local TV stations.

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