Signaling just how important original programming will be to its upcoming Internet hub Entertaindom, Warner Bros. Online has inked a deal with Brilliant Digital Entertainment to distribute six of its animated series on a new Multipath Movie Channel.
Through the co-production deal, expected to be announced today at Internet World in New York, Brilliant will produce each interactive series — with new five- to seven-minute episodes bowing each week — to appear on the channel, with Warner Bros. footing part of the bill.
Two of the titles will be exclusive to Warner Bros. and based on the studio’s properties. One is “Superman: the Menace of Metallo”; the other has yet to be determined, but may be tied to a Looney Tunes character or Batman.
Brilliant will provide the other four series from its library, which includes “KISS” and “Xena: Warrior Princess.”
The series enable viewers to choose the direction of the plots. Brilliant also creates the software behind the programming.
Warner Bros. Online has the option to order up to 30 additional Web episodes per series during the second year of each series’ run, if successful.
While Warner Bros. gets content that it hopes will attract eyeballs to its site, it also receives shared revenues from advertising, ancillary product, product placement and e-commerce sales. Brilliant will integrate e-commerce features into each property, selling related merchandise from Warner Bros.’ Studio Stores.
Entertaindom will promote Brilliant’s channel both on- and off-line.
There is no word yet on whether Warner Bros. will include Brilliant’s Auction Channel on Entertaindom as well.
Skedded to launch later this fall, Entertaindom will feature a series of “channels” that offer original content, not necessarily tied to a Warner Bros. property. Warner Bros. Online has already secured Netcaster AtomFilms to host one of the channels, broadcasting its library of indie shorts (Daily Variety, Aug. 23).
The deal, in the works for the past six months, is a coup for Brilliant, which, through Warner Bros., now has a major distributor for its product.
“It’s a big announcement for us,” said Brilliant Digital prexy Kevin Bermeister. “It gives us a home for our multipath content that we’ve been seeking for a very long time. Now we can continue to produce content.”