Studio's Web site visitors to be led to online auction house

Warner Bros. Online has inked a three-year promotional deal with eBay that will steer visitors of the studio’s Web sites to merchandise being sold through the online auction house.

Although financial terms of the deal were not disclosed, eBay will pay Warner Bros. Online to post buttons, banners and text-based links to its Web site on all of the studio’s movie, TV and music sites, as well as AcmeCity and its upcoming portal Entertaindom.

Fans who log onto the Web sites of Warner Bros. properties will be steered to eBay to find out what related merchandise is up for auction.

Warner Bros. will not provide eBay with auctionable merchandise.

Sources say eBay is actively seeking more studio-related advertising partnerships, now that Amazon.com has entered the online auction business.

The auction house has more than 2.1 million registered users and more than 1.8 million items listed for sale. More than 200,000 items are added daily in more than 1,000 categories.

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