WB Online, eBay ink promo deal

Studio's Web site visitors to be led to online auction house

Warner Bros. Online has inked a three-year promotional deal with eBay that will steer visitors of the studio’s Web sites to merchandise being sold through the online auction house.

Although financial terms of the deal were not disclosed, eBay will pay Warner Bros. Online to post buttons, banners and text-based links to its Web site on all of the studio’s movie, TV and music sites, as well as AcmeCity and its upcoming portal Entertaindom.

Fans who log onto the Web sites of Warner Bros. properties will be steered to eBay to find out what related merchandise is up for auction.

Warner Bros. will not provide eBay with auctionable merchandise.

Sources say eBay is actively seeking more studio-related advertising partnerships, now that Amazon.com has entered the online auction business.

The auction house has more than 2.1 million registered users and more than 1.8 million items listed for sale. More than 200,000 items are added daily in more than 1,000 categories.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety