Indie distrib Trimark announced Tuesday the formation of CinemaNow, a subsidiary that will stream indie, arthouse and niche-oriented pics online later this year.
Curt Marvis has been tapped CEO of the operation. He was most recently prexy of CD-ROM and Internet programming developer 7th Level.
CinemaNow will debut an early version of its Web site later this year, with a full-fledged site to bow early 2000.
Site will leverage Trimark Pictures’ library of 650 pics, including “Eve’s Bayou,” “Billy’s Hollywood Screen Kiss” and “Chinese Box,” as its initial offerings.
Pics will be available on both a free and pay basis, with additional revenue generated through advertising, sponsorships and e-commerce transactions in the CinemaNow store.
Move furthers Trimark’s commitment to ‘Netcasting, and follows its distribution pact with Broadcast.com, which gives the latter access to 50 pics from Trimark’s library, including the “Leprechaun” series.
“The deal in February between Trimark Pictures and Broadcast.com created the foundation for our growth as an online distributor of theatrical films,” said Mark Amin, chairman of Trimark Holdings and CinemaNow.
“The potential of the Internet and broadband is now well established, and we feel our early start in this medium will contribute greatly to our future success.”
Prior to 7th Level, Marvis was exec VP of documentary producer Bill Burrud Prods. and formed musicvideo production house the Company with director Wayne Isham.
Trimark Home Video recently entered into a multiyear deal with NBC Home Video to distribute its product line into retail outlets, including “The ’60s,” Stephen King’s “Storm of the Century” and “Happiness.”