Ticketmaster Online’s sales surge

Q4 numbers up 143% to $13.6 mil

Barry Diller-owned Ticketmaster Online-CitySearch Inc. on Tuesday reported fourth quarter sales surged 143% to $13.6 million over the same period a year ago.

The Pasadena, Calif.-based online ticketing and community guide service attributes the significant sales increase for the quarter, ended Dec. 31, 1998, to record online ticket sales combined with continued growth in both Web site sponsorship and ad sales.

The number of users for the sites also grew 39% between August and October 1998, from 2.15 million to 3 million users, according to Media Metrix, an Internet research firm.

Ticketmaster Online generated $5.8 million in the fourth quarter, compared with $1.9 million a year ago, due to several live events, including concerts and the 1998 World Series. Over 25% of Ticketmaster’s sales for games played in San Diego were sold online.

City Guide generated an additional $5.3 million, compared with $2.5 million in 1997. Sponsorship and advertising raked in $2.5 million, compared to $1.2 million.

City Guide sales were driven in large part by a 119% increase in the average monthly price for new business Web sites sold in the company’s markets.

Shares of Ticketmaster Online-CitySearch jumped $3.36 to close at $71.13, on Tuesday, despite the Dow’s drop of 145.21 points for the day.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading