Chris Tice has been upped to the new position of senior VP of marketing and advertising sales at Sony Online Entertainment.
She will oversee consumer marketing and research, adding to her current responsibilities of directing the company’s Internet ad network.
In her new post, Tice will continue to report to SOE’s exec VP, Richard Glosser.
“Chris has done exceptional work creating the SOE sales network, making it a ‘must buy’ for advertisers, and building our ad sales team into a dynamic unit,” Glosser said.
Her promotion comes on the heels of last week’s announcement that 11 more advertisers have pacted with SOE, including Citibank, Entertainment Weekly, General Motors, Gillette, MGM, Pepsi and Showtime Networks.
Also during Tice’s tenure, SOE — consisting of the online sites TheStation@Sony.com, Sony Music Online and Sony Pictures Entertainment Online — expanded into new Chicago and San Francisco digs.
Prior to joining SOE last year, Tice worked at CMP Media as associate publisher of business development and managing director of corporate accounts. She also spent seven years at Ziff-Davis Publishing.
James Smith was upped to fill Tice’s vacated spot as VP of advertising sales.
Reporting to Tice, Smith will continue to work to increase SOE’s client base by developing new campaigns for advertisers.
Most recently, Smith was SOE’s national director of ad sales. Previous stints include positions at Rolling Stone, Chiat Day and BBDO.