New web site to speed up song rights issues

In an effort to foster use of Sony Music’s more than 200,000 tunes by film, TV and advertising execs, the conglom’s online arm has bowed a new Web site to help speed up the song licensing process.

The move mirrors sites established by such outfits as music publishers Warner-Chappell and BMG where industry professionals can search for tunes and the rights’ owners in order to clear them for use in projects.

Sony Music Online has pacted with Plumb Design’s Thinkmap technology for the Sony Music Licensing site, which opened Wednesday.

The technology permits word association with the songs, in addition to the ability to select tunes using titles or the artists’ names.

After registering with the site and selecting a password, each user is given a private work space where they can keep track of various projects, make lists of songs that they might be interested in, listen to sound clips, order the CD and submit songs to Sony Music Licensing to start the licensing process.

Licensees also have the option to interact directly with a Sony Music Licensing exec who can offer search ideas and further develop a list of appropriate material for licensing.

“This is part of our ongoing strategy to offer our customers the best possible service,” said Kathe Malta, veep of music licensing for parent Sony Music Entertainment. “We are confidant that we are offering the most innovative licensing interface designs together with the world’s most extensive music catalog.”

Gotham-based Plumb has designed the site’s technology so that an exec developing a TV spot for a new type of airline service can merely type in the word “airplane” and get 23 tracks to choose from.

Other key words make additional suggestions and tunes pop up in response.

A click on the song may yield an audio clip, though clips are not available for all tracks contained in the database.

Recordings are drawn from Sony Music labels including Columbia, Epic, Work, 550 Music, Sony Classical, Sony Discos, Sony Wonder, Relativity, American Recordings, and affiliated labels.

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