Sichel, Mico take off for online Launch

Music distrib taps legal, marketing exex

Online music distrib Launch Media Inc. has tapped Jonathan Sichel as senior VP of business and legal affairs and recruited Ted Mico as veep of marketing and promotions.

A former legal affairs veep for E! Entertainment Television, Sichel will now negotiate Launch’s corporate relationships and oversee all the company’s legal issues.

During his four year stint with E!, Sichel managed business affairs for E! Online, inking deals with AOL, WebTV, CNET and Reel.com. Previously, Sichel was a labor and employment law associate at Skadden, Arps, Slate, Meagher and Flom.

In his new post, Mico will supervise all marketing and promotion efforts at Launch, including media planning and buying, and market research.

Most recently, Mico was exec producer of new media at Virgin Records. While there, he created sites and campaigns for Lenny Kravitz, Janet Jackson, Smashing Pumpkins and the Rolling Stones. Prior to working for Virgin, Mico founded multimedia marketing firm Shattered.

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