Intel helps Peacock fly for high def this fall

FROM NAB CONFERENCE
LAS VEGAS — NBC has pacted with the world’s largest computer chipmaker Intel Corp. to begin broadcasting interactive high-definition digital television programming, as early as this fall.

Financial terms of the deal, which marks NBC’s first foray into the HDTV broadcasting arena, were not disclosed. Deal was announced at the National Assoc. of Broadcasters confab in Las Vegas on Monday.

The network initially plans to broadcast an average three hours a week in HDTV, beginning with its Saturday morning TNBC teen lineup and other sports programs. The web will also broadcast unspecified HDTV programs during prime time.

Additionally, viewers will be able to check an electronic program guide, chat, send electronic greeting cards or play interactive quizzes. Content will be developed by the broadcaster’s interactive television production group, using Intel’s licensed software, tools and the applications to create and insert the enhanced portions of the broadcasts into NBC’s existing programming.

NBC’s content will be available to viewers using a personal computer with a digital TV function, a digital television set or a digital-compatible set-top cable box.

U.S. television networks are skedded to begin HDTV broadcasting in 30 U.S. cities by the end of the year. HDTV broadcasts feature sharper pictures than conventional analog televisions.

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