Mpath taps E!’s Verba exec VP

Former E! Online prexy to manage Web sites

Jeremy Verba, founder and former prexy of E! Online, has been tapped exec VP of Mpath Interactive’s live communities business team, the company said Tuesday.

Verba will oversee the Mountain View, Calif.-based company’s HearMe.com and Mplayer.com live communities, managing product evolution and revenue development for the two Web sites, as well as content development and marketing activities. Together, the sites attract over 4 million users.

Launched in February, HearMe.com is a live audio Internet community where consumers can interact in real-time using voice, music, and other forms of sound.

Mplayer.com is Mpath’s games and entertainment community featuring over 100 card, board, and retail games for consumers to play against opponents from across the Internet.

“Under Jeremy’s direction, E! Online was successfully launched and grew to become one of the top 25 visited sites on the Internet,” said Paul Matteucci, Mpath’s prexy. “His strong understanding of online business models, Internet business relationships, and consumer Internet experiences will be a major asset to HearMe.com and Mplayer.com.”

E! Online does not plan to hire another prexy to head the division but has tapped Doug Silvester as senior veep, new business development, strategy and online operations, to take over some of Verba’s duties.

Verba founded E! Online after being recruited by CNET as the company’s veep of entertainment ventures to lead CNET’s joint venture with E! Entertainment Television.

Prior to joining E! Online, Verba served as director of new services for TCI Technology Ventures, playing a role in launching @Home Network.

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