Media Metrix unveils Euro division

Internet aud collection on summer sked

Internet audience measurer Media Metrix said Thursday that it has launched Media Metrix Europe in partnership with Euro media research leaders GfK (Germany) and Ipsos (France).

New York-based Media Metrix will create a company to offer its services in Europe, with audience data collection expected to begin in Germany, the U.K. and France this summer, and in additional European countries as demand builds. Information will be available country-by-country on a Pan-European basis and from a worldwide perspective.

Media Metrix already tracks Internet users in the Nordic countries, where audience measurement began in Sweden under a license to SIFO Group in 1998, and in Japan, where beta testing recently was concluded.

“Media Metrix’s international expansion is in line with our overall mission to help the industry achieve its business objectives and to support the growth of Internet advertising and e-commerce worldwide,” said Tod Johnson, chairman of Media Metrix.

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