Media 100 inks for new edit system

Nothing Real's ShakeVideo to help Finish system

FROM NAB CONFERENCE
LAS VEGAS — Media 100, hoping to close the gap with leading film and television editing machine builder Avid Inc., has inked a deal with Nothing Real to release ShakeVideo, a high-speed compositing and advanced video-effects system to complement the company’s Finish digital video editing system.

Announcement was made at the National Assn. of Broadcasters confab in Las Vegas this week. Marlboro, Mass.-based Media 100 will begin selling ShakeVideo for $1,995 beginning this spring.

ShakeVideo is an updated version of Venice-based Nothing Real’s Shake system, most recently used on “The Matrix,” “Armageddon,” and “Pleasantville.” Desktop system, compatible with Windows NT, processes complex effects and animation at speeds previously available only on more expensive proprietary systems.

“Media 100 is following through on our commitment to extend editing to include graphics and effects,” said CEO John Molinari. “With ShakeVideo, we have taken a clear step forward toward a much larger business opportunity, one which we call content creation.”

Separately, Media 100 also said it will begin including the MPEG-2 encoding and decoding video distribution format for digital broadcasting in all of its future products.

It unveiled its Remote Field Editor, designed for directors, editors, and producers involved in on-location shooting. System is available starting at $20,995.

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