IBM reups with Grammy

Tech co. to host, provide Webcast

IBM has extended its sponsorship of the Grammy Awards and will design, host and jointly develop the official Grammy Webcast, it was announced Tuesday by Michael Greene, president and CEO of the Recording Academy.

“It’s fitting that the world’s premier music show is linked with the world’s premier technology company,” Greene said. “With the help of IBM, the Recording Academy will be able to achieve its groundbreaking goals of offering unprecedented content and access to online visitors.”

Noms to be Webcast begins its run with a live audio Webcast of the Jan. 4 press conference during which the nominees for the 42nd annual Grammy Awards will be announced. Interviews with the recording artists invited by the Academy to read the nominations will also be available on the site.

“After our successful collaboration on the 1999 Grammy event Web site, we look forward to producing another highly visible, highly interactive Web event,” said Marianne Caponnerto, VP of worldwide media/digital media for IBM.

Classic performances

The Webcast will furnish streaming audio and video, exclusive artist and celebrity chats, interviews, backstage photos and stories.

The 42nd Annual Grammy Awards will be held Feb. 23, at the Staples Center in Los Angeles and televised on CBS.

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