High-speed premiere

Franco fans click on pic's Internet launch

Film fans in France last week were able to attend a premiere without leaving home, when “Le Fils du Francais” (The Frenchman’s Son) became the first French movie to premiere on the Internet, in advance of its Dec. 15 theatrical release.

The comedy, starring Fanny Ardant, was screened to 100 subscribers of World Online’s new high-speed service.

French TV station TF1, which co-produced the film, holds a stake in World Online, the Euro Internet service provider.

World Online’s managing director Jean-Michel Soulier said: “It’s the first time a film has been premiered officially on the Web in France. But by restricting access to the 100 or so subscribers of our new (high-speed) service — they practically all watched it — we knew we wouldn’t be diminishing the film’s box office earnings.”

World Online, which is present in 14 European countries, transmits live rock concerts, but is seeking opportunities to move into films.

“We have shown it can be done, and the demand is there,” Soulier said. World Online France is owned 65% by the Dutch company World Online Intl., 20% by France’s Bouygues Telecom and 15% by TF1.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading