Site to deliver interactive games for kids
MIAMI — Walt Disney’s Go.com has signed an exclusive agreement to supply an interactive kiddie site to Ibero-American Internet portal Terra Networks.The deal will help Terra, a subsidiary of Spanish telco and communications company Telefonica, address its admitted weakness on content. GO.com’s Club Blast is an interactive Web site featuring games, animation and comics, all based on Disney characters. It is targeted to kids aged 4-12. Terra, which launched in October, has a three-year exclusive for a Spanish- and Portuguese-language version of the site for Spain and all of Latin America. Financial terms were not disclosed. Terra will bow Club Blast first on Spain’s Terra-Espana in January, to be followed by a rollout to markets in the Americas. Already a leading Internet access provider in Latin America, Terra to date has launched its portal service in Brazil, Mexico, Argentina, Chile, Peru, and Guatemala. In January, it will bow a service for the U.S. Hispanic market.
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