Gist TV sets online plan: docs, classics, TV sites to be launched

NEW YORK — Gist TV, the online TV listings guide that competes head-to-head with TV Guide Online, will launch TV, an e-commerce site selling documentary films, and TV, a web site devoted to in-depth coverage of the top TV shows.

In addition to existing as stand-alone Web sites, TV Documall and TV Favorites — which launch today — can also be accessed from Gist TV’s flagship Web site.

Gist TV has partnership deals to provide TV listings and other content to other Internet outlets, such as Yahoo!, America Online, NBC Interactive, CNN Interactive, Snap and USA Today. These outlets also provide links to Documall and TV Favorites.

Documall is Gist TV’s first foray into e-commerce. In addition to generating transactional revenue for Gist TV, the venture should also be a boon to documentary producers and distributors. So far, Documall is offering several hundred documentary titles from A&E, the History Channel and independent film producers. The e-commerce site will offer a catalog of 10,000 by Christmas, according to Gist CEO Jonathan Greenberg.

Greenberg, who founded Gist three years ago in New York’s Silicon Alley, said that Gist attracts more than 1 million unique users to its networks. He estimated that traffic is growing at a rate of 10% compounded monthly.

By attracting this many users, Greenberg predicted that Documall will generate more than $100,000 a month next year and several million dollars the following year.

“We want to be the documentary superstore,” Greenberg said.

Documall’s docs are divided into six categories: nature, biography, history, places, beliefs and issues.

Greenberg said that he launched Gist’s e-commerce in film documentaries because no one online specializes in them yet.

TV Favorites provides a home base for fans of TV series where they can access previews of upcoming episodes, call up articles about the show and find links to each show’s official Web site.

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