Ex-Mattel Media prez Haddad tapped CEO of 'party portal'

It’s an eParty for eCompanies.

EParties will be the first Web site to come out of the gate of the Santa Monica-based Internet incubator formed by former Buena Vista Internet Group chairman Jake Winebaum and Earthlink founder Sky Dayton.

EParties is being described as a “party portal” that pools all the resources and tools needed to create, plan and execute parties and events, from birthdays to baby showers.

Former Mattel Media prexy David Haddad has been tapped CEO of eParties, skedded to launch before the end of the year.

“I hope to parlay my consumer marketing experience to build a solid eParties brand and to usher in a whole new way for consumers to plan and throw parties,” Haddad said.

ECompanies estimates that more than 180 million parties — not including weddings — take place in the U.S. each year, with more than $50 billion spent by consumers planning and throwing the celebrations.

Formed in June, eCompanies is part of what is becoming an emerging category in the Internet world — firms that start, expand and release Internet companies. ECompanies says it can develop a new startup from idea to launch in 90 to 180 days. In August, eCompanies announced a $130 million round of financing collected from several major players, including Disney, Earthlink, Sprint, the Times Mirror Co. and Goldman Sachs.

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