eCompanies debuts by throwing an eParty

Ex-Mattel Media prez Haddad tapped CEO of 'party portal'

It’s an eParty for eCompanies.

EParties will be the first Web site to come out of the gate of the Santa Monica-based Internet incubator formed by former Buena Vista Internet Group chairman Jake Winebaum and Earthlink founder Sky Dayton.

EParties is being described as a “party portal” that pools all the resources and tools needed to create, plan and execute parties and events, from birthdays to baby showers.

Former Mattel Media prexy David Haddad has been tapped CEO of eParties, skedded to launch before the end of the year.

“I hope to parlay my consumer marketing experience to build a solid eParties brand and to usher in a whole new way for consumers to plan and throw parties,” Haddad said.

ECompanies estimates that more than 180 million parties — not including weddings — take place in the U.S. each year, with more than $50 billion spent by consumers planning and throwing the celebrations.

Formed in June, eCompanies is part of what is becoming an emerging category in the Internet world — firms that start, expand and release Internet companies. ECompanies says it can develop a new startup from idea to launch in 90 to 180 days. In August, eCompanies announced a $130 million round of financing collected from several major players, including Disney, Earthlink, Sprint, the Times Mirror Co. and Goldman Sachs.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading