DVD industry bowing ad campaign

Package deal includes free discs

Hoping to reach an industry goal of 4 million DVD players in homes by year’s end, four studios and manufacturers have teamed to launch a $10 million on-air and print promotion to push the players off retailers’ shelves.

Similar to the campaign sponsored by Warner Home Video, Philips and Best Buy last year, the new two-month campaign bowing April 30 teams Artisan, Columbia TriStar, New Line and Warner Home Video with Panasonic, Philips, Sony and Toshiba.

As part of the deal, consumers who purchase one of the manufacturers’ discounted DVD players will receive five free DVD titles — “Lost in Space,” “Lethal Weapon 4,” “Michael,” “Matilda” and “Rambo: First Blood Part II.”

Deal will be available at most electronics retailers.

A recent study released by the DVD Video Group, a Los Angeles-based industry watcher, said manufacturers have shipped 1.6 million DVD players since the format’s release in late 1997.

More Digital

  • Bob Iger Rupert Murdoch

    Wall Street Cheers Disney-Fox Deal as Media Stocks Get Lift From M&A News

    Hoping to reach an industry goal of 4 million DVD players in homes by year’s end, four studios and manufacturers have teamed to launch a $10 million on-air and print promotion to push the players off retailers’ shelves. Similar to the campaign sponsored by Warner Home Video, Philips and Best Buy last year, the new […]

  • Eddy Cue, Apple's senior vice president

    Apple's Eddy Cue Confirmed for Q&A Session at Pollstar Live! Conference

    Hoping to reach an industry goal of 4 million DVD players in homes by year’s end, four studios and manufacturers have teamed to launch a $10 million on-air and print promotion to push the players off retailers’ shelves. Similar to the campaign sponsored by Warner Home Video, Philips and Best Buy last year, the new […]

  • chromecast

    Two Years After Banning It, Amazon Starts Listing Google's Chromecast Again

    Hoping to reach an industry goal of 4 million DVD players in homes by year’s end, four studios and manufacturers have teamed to launch a $10 million on-air and print promotion to push the players off retailers’ shelves. Similar to the campaign sponsored by Warner Home Video, Philips and Best Buy last year, the new […]

  • Netflix placeholder

    Netflix Slams FCC's 'Misguided' Repeal of Net Neutrality Regulations

    Hoping to reach an industry goal of 4 million DVD players in homes by year’s end, four studios and manufacturers have teamed to launch a $10 million on-air and print promotion to push the players off retailers’ shelves. Similar to the campaign sponsored by Warner Home Video, Philips and Best Buy last year, the new […]

  • Facebook

    Facebook Officially Announces Pre-Roll Ad Tests, Tweaks Mid-Rolls

    Hoping to reach an industry goal of 4 million DVD players in homes by year’s end, four studios and manufacturers have teamed to launch a $10 million on-air and print promotion to push the players off retailers’ shelves. Similar to the campaign sponsored by Warner Home Video, Philips and Best Buy last year, the new […]

  • Final Cut Pro X users Can

    Apple Updates Final Cut Pro X With Support for VR, HDR

    Hoping to reach an industry goal of 4 million DVD players in homes by year’s end, four studios and manufacturers have teamed to launch a $10 million on-air and print promotion to push the players off retailers’ shelves. Similar to the campaign sponsored by Warner Home Video, Philips and Best Buy last year, the new […]

  • Pandora

    Pandora Introduces New Free Premium Trial Session

    Hoping to reach an industry goal of 4 million DVD players in homes by year’s end, four studios and manufacturers have teamed to launch a $10 million on-air and print promotion to push the players off retailers’ shelves. Similar to the campaign sponsored by Warner Home Video, Philips and Best Buy last year, the new […]

More From Our Brands

Access exclusive content