Game targeted for quiz show's audience

In a bid to capitalize on the success of the television program, Disney Interactive is bringing ABC’s highly rated “Who Wants to Be a Millionaire” to CD-ROM.

Disney Interactive, in conjunction with ABC, will introduce and promote the game on the air when the program returns to TV on consecutive nights from Nov. 7-Nov. 21.

According to Nielsen Media Research, “Who Wants to Be a Millionaire” was the top-rated program on any network during its August debut and marked the biggest weekly victory for ABC since the 1995 Super Bowl. The gameshow, hosted by Regis Philbin, reached nearly 115 million viewers — nearly half the U.S. population.

With the release of the new game, Disney is targeting the television quiz show’s audience, hoping that potential contestants will use the CD-ROM to practice for the show at home. Using audio and video of Philbin, the game will feature instructions, questions and right and wrong answers.

Disney Interactive produced the game in association with Jellyvision, a creative company specializing in original interactive experiences.

The “Who Wants to Be a Millionaire” CD-ROM will be in stores Nov. 23. It will be available for Windows 95/98 for a suggested retail price of $19.99.

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