Disney.com blasts off

New Web site merges corporate site with Disney Blast Online

The Walt Disney Co. bowed the revamped Disney.com Web site Monday, one that merges its corporate site with the subscriber-based Disney Blast Online service.

As a blend of both, the new, flashy site, to be updated daily, features 12 channels, including games, activities, stories, movies, music, television, history and e-commerce areas such as the Disney Store Online and a vacation-planning service which points Web users to the company’s theme parks and cruise line.

Incorporating all of the media giant’s other corporate brands, site also includes links to its cable and radio channels, as well as records and books, among others. Additionally, site prominently features the Go Network, Disney’s joint search service venture with Infoseek.

Members who subscribe to Disney’s new Club Blast, for $5.95 a month or $39.95 a year, will have unlimited access to the same services offered before on Disney Blast Online, including free chats and upcoming BlastPad, an instant messaging application, providing real-time access to all members who are logged online. Service is similar to AOL’s Instant Messenger service.

Site’s redesign was spearheaded by Ken Goldstein, senior veep and general manager of Disney Online, who joined the company in November. Disney.com attracted 900,000 visitors a day. Blast has about 190,000 subscribers.

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