Jerry Cancellieri and Steve Michaels, who ran 525 Post for eight years, have launched Method, a visual f/x studio in Santa Monica.
Services include conceptualizing visual f/x, visual f/x supervision, 2-D and 3-D animation, 3-D modeling, digital matte painting and compositing for commercials, musicvideos, films and HDTV/DTV productions.
Michaels and Cancellieri have assembled a melting pot of visual f/x artists and supervisors from North America, France, England, Germany, Poland, Australia and Vietnam.
“Method’s group of international artists represents a blend of sensibilities that bring a subtle yet unique aesthetic to the style of work our American and European clients are looking for,” said Cancellieri. “This allows us to approach our business on a global level.”
Method is financed by post-production behemoth 4MC, but will operate autonomously.
In its initial stages, the company was temporarily based at POP last fall and has since created visual f/x for Intel, Xerox, Showtime, Coca Cola, Mountain Dew and Levi’s campaigns. It has also worked on musicvideos for Smashing Pumpkins, Alanis Morissette and R.E.M.
Two recent additions to the company’s group of 25 employees are French 3-D CG artists Laurent Briet and Olivier “Twist” Gondry, formerly of Gallic f/x house Buf Compagnie. The duo will play a central role in developing Method’s 3-D solutions.