Broadbander taps Grosso as chief exec

Former NBC Interactive VP, G.M. to guide software co.

CHICAGO — Fledgling broadband company has hired former NBC executive Vincent Grosso as its CEO.

Grosso was most recently VP and general manager of NBC Interactive, where he helped the Peacock create a network of more than 100 local affiliate Web sites.

Previously, Grosso was with AT&T for two years, most recently as president of the company’s Downtown Digital Solutions Division.

Service for broadband

The Cambridge, Mass.-based is developing a service designed for use over broadband distributors such as @Home.’s system will offer users click-and-play access to video-rich software in areas dubbed kids, lifestyle and games.

The company’s investors include Cisco, Motorola, MediaOne, Intimi and institutional investors Fidelity and Venrock.

Grosso said he hopes’s products will entice people to sign up for broadband service. has run trials with MediaOne and is currently testing its service with @Home and SingaporeOne.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety