Site to merge TV, Internet
Gotham-based production company BNN will use the Internet to upload raw footage of upcoming network shows, pilot productions currently being pitched and footage from shows the network censors threw on the cutting room floor.
BNN will have to put a warning on the Web site’s first clip, an unedited four-minute segment from BNN’s upcoming Court TV docu “Criminally Insane” that will be cut from the primetime version of the show, said Steve Rosenbaum, president of BNN.
Rosenbaum said his company has invested “six figures plus” on its new Web site, which does not sell advertising or contain any other revenue stream. BNN created the new site so the production company could be on the forefront of the convergence between TV and the Internet.
Be your own producer
“I think that people want to interact with TV shows,” said Rosenbaum. “I believe strongly that the audience will tell us what they want from television.”
To this end, BNN’s site contains an area called CameraPlanet in which users are asked to tell BNN how they would produce certain programs.
BNN has put cameras in the hand of viewers and let them tell their own stories in the past. The company’s “MTV News Unfiltered” and “Free Speech” from Studios USA use this technique.
The new Web site will also premiere BNN’s new pilots “Creepy Cinema” and “Handheld Comic.” Currently being pitched for syndication, “Creepy Cinema” is a collection of homemade horror shorts. “Handheld Comics” chronicles the life of wannabe Jerry Seinfelds as they hit home runs or strike out at comedy circuits around the country.
Rosenbaum hopes the Web site will serve to promote BNN to television outlets.
BNN has produced reality programs for A&E, the History Channel and CNN.