FROM NAB CONFERENCE
LAS VEGAS — Fresh off winning an Oscar last year for its achievement in developing film editing systems, Avid Technology Inc. has teamed with consumer electronics giant Sony Corp. to build post-production and broadcast news products, releasing the first devices next year.
The alliance was announced at the National Assn. of Broadcasters confab in Las Vegas. Financial terms were not disclosed.
Under the partnership, the two companies intend to create an Avid nonlinear news editing system that will incorporate Sony’s new line of MPEG-based broadcast equipment.
The system will be based on Avid’s NewsCutter digital nonlinear news editor and will also be able to use Sony’s DVCAM equipment, in addition to its current digital video capabilities. The device initially will be available as an upgrade to the NewsCutter.
Avid and Sony also announced they will collaborate on 24P post-production workflow solutions for high-definition televisions as well as high-def solutions for broadcast news.
“As broadcasters adopt MPEG-based systems, this alliance will allow us to provide them with a seamless method of acquisition, editing and playback for the entire news production process,” Avid chairman Bill Miller said.
The move is also part of Sony’s efforts to make MPEG-2 a global compression standard.
Avid also unveiled a new version of its Symphony 2.0 nonlinear editor, which now provides enriched finishing tools, including the Softimage/Marquee plug-ins for 3D title animation software.
And in a separate partnership, Sony said on Sunday it will team with Panavision Inc. to develop filmless, digital cameras for Lucasfilm to use to shoot the second prequel to the “Star Wars” trilogy. Prototypes are expected to be delivered to helmer George Lucas in the fall.