Exec ankles veep creative services post at E!

Julie Fields, VP of creative services at E! Entertainment, has been tapped senior veep of creative development at fledgling online gaming Web site Iwin.com.

One of five new senior-level hires at Santa Monica-based Iwin, Fields will oversee the site’s content, advertising, brand identity and overall creative direction.

During her eight-year E! stint, Fields developed the first designs of E! Online and the cabler’s publication E! the Magazine.

Erik Stroman, formerly Fox Sports Net’s VP of integrated sales and marketing, will switch gears to lead Iwin’s sales and marketing division. While at Fox, Stroman campaigned for the National Hockey League, Major League Baseball, the National Basketball Assn. and the Professional Golfers’ Assn. of America.

T sees change

In other online moves, CNET co-developer Frank Voci will now act as Iwin’s consulting exec producer, responsible for the site’s editorial content and technical components. Besides CNET, Voci also spearheaded the launches of E! Online, Search.com and News.com.

Jenny Benidt was named the company’s veep of corporate communications. Benidt will drum up media buzz and foster investor relations for the company. She was most recently head of public relations at TVN Entertainment.

And Scott Kaufman was tapped VP of business development, charged with establishing corporate partnerships. He previously worked as an analyst at venture capital firm the Yucaipa Cos.

“I wanted to bring a team together that had really great entertainment skills, and I couldn’t have done it better,” said Iwin.com prexy Dale Hopkins. “These guys will bring all the right Hollywood connections.”

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