20th TV sets up ‘Attorney’

Exec ankles veep creative services post at E!

Julie Fields, VP of creative services at E! Entertainment, has been tapped senior veep of creative development at fledgling online gaming Web site Iwin.com.

One of five new senior-level hires at Santa Monica-based Iwin, Fields will oversee the site’s content, advertising, brand identity and overall creative direction.

During her eight-year E! stint, Fields developed the first designs of E! Online and the cabler’s publication E! the Magazine.

Erik Stroman, formerly Fox Sports Net’s VP of integrated sales and marketing, will switch gears to lead Iwin’s sales and marketing division. While at Fox, Stroman campaigned for the National Hockey League, Major League Baseball, the National Basketball Assn. and the Professional Golfers’ Assn. of America.

T sees change

In other online moves, CNET co-developer Frank Voci will now act as Iwin’s consulting exec producer, responsible for the site’s editorial content and technical components. Besides CNET, Voci also spearheaded the launches of E! Online, Search.com and News.com.

Jenny Benidt was named the company’s veep of corporate communications. Benidt will drum up media buzz and foster investor relations for the company. She was most recently head of public relations at TVN Entertainment.

And Scott Kaufman was tapped VP of business development, charged with establishing corporate partnerships. He previously worked as an analyst at venture capital firm the Yucaipa Cos.

“I wanted to bring a team together that had really great entertainment skills, and I couldn’t have done it better,” said Iwin.com prexy Dale Hopkins. “These guys will bring all the right Hollywood connections.”

More Digital

  • Abu Dhabi skyline seen from the

    Image Nation Abu Dhabi, U.K. Studio Alchemy VR Team for Immersive Content

    Julie Fields, VP of creative services at E! Entertainment, has been tapped senior veep of creative development at fledgling online gaming Web site Iwin.com. One of five new senior-level hires at Santa Monica-based Iwin, Fields will oversee the site’s content, advertising, brand identity and overall creative direction. During her eight-year E! stint, Fields developed the […]

  • David Spiegel - Inverse

    Media Startup Inverse Hires David Spiegel, Ex-CNN and BuzzFeed Sales Exec

    Julie Fields, VP of creative services at E! Entertainment, has been tapped senior veep of creative development at fledgling online gaming Web site Iwin.com. One of five new senior-level hires at Santa Monica-based Iwin, Fields will oversee the site’s content, advertising, brand identity and overall creative direction. During her eight-year E! stint, Fields developed the […]

  • shazam

    Apple to Acquire Shazam for About $400 Million (Report)

    Julie Fields, VP of creative services at E! Entertainment, has been tapped senior veep of creative development at fledgling online gaming Web site Iwin.com. One of five new senior-level hires at Santa Monica-based Iwin, Fields will oversee the site’s content, advertising, brand identity and overall creative direction. During her eight-year E! stint, Fields developed the […]

  • Google Home entryway

    Google Looking to Add Multi-Touch to Next-Gen Google Home Hardware (EXCLUSIVE)

    Julie Fields, VP of creative services at E! Entertainment, has been tapped senior veep of creative development at fledgling online gaming Web site Iwin.com. One of five new senior-level hires at Santa Monica-based Iwin, Fields will oversee the site’s content, advertising, brand identity and overall creative direction. During her eight-year E! stint, Fields developed the […]

  • Trolls

    'Trolls' Leaps from TV to Top of DVD Sales Chart

    Julie Fields, VP of creative services at E! Entertainment, has been tapped senior veep of creative development at fledgling online gaming Web site Iwin.com. One of five new senior-level hires at Santa Monica-based Iwin, Fields will oversee the site’s content, advertising, brand identity and overall creative direction. During her eight-year E! stint, Fields developed the […]

  • Daniel Ek Spotify

    Spotify, China's Tencent Music Unit Agree to Invest in Each Other

    Julie Fields, VP of creative services at E! Entertainment, has been tapped senior veep of creative development at fledgling online gaming Web site Iwin.com. One of five new senior-level hires at Santa Monica-based Iwin, Fields will oversee the site’s content, advertising, brand identity and overall creative direction. During her eight-year E! stint, Fields developed the […]

  • Amazon Music Unlimited logo

    Amazon’s Streaming Service Launches in 28 New Countries

    Julie Fields, VP of creative services at E! Entertainment, has been tapped senior veep of creative development at fledgling online gaming Web site Iwin.com. One of five new senior-level hires at Santa Monica-based Iwin, Fields will oversee the site’s content, advertising, brand identity and overall creative direction. During her eight-year E! stint, Fields developed the […]

More From Our Brands

Access exclusive content