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White House preps V-chip promotion

Nat'l campaign to be unveiled, web, vidgame heads invited

WASHINGTON — Broadcast honchos are expected at the White House on Tuesday for the unveiling of a national campaign to promote the V-chip and to introduce board members of a task force on youth violence.

The White House is soliciting CBS chairman Mel Karmazin and America Online’s Steve Case to join the task force board, but it was not clear Wednesday if either had agreed to serve.

Among those expected to attend are President Clinton, Attorney General Janet Reno and Health and Human Services secretary Donna Shalala. A White House spokeswoman refused to comment on the meeting, saying an announcement could be made later in the week.

Network sources said the White House had indicated it would like to see the web presidents at the event. The networks are now checking schedules to see if this is possible. Each of the networks has either produced or is in the process of producing a public service announcement on the V-chip. The White House has asked the networks to unspool the PSAs at next week’s event.

Also expected at the event are representatives from the videogame industry. So far, representatives from the recording industry have not been asked to attend.

White House meet will also introduce Jeff Bleich, executive director of the National Campaign Against Youth Violence. Clinton officials hope the campaign will lead to reductions in violence in the same way that similar campaigns led to a reduction in smoking and higher rates of seat-belt use.

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