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WB ups Sucillon to licensing veep

Duties include sales, marketing for TV, feature titles

Michelle Sucillon has been upped to VP of studio licensing for Warner Bros. consumer products.

Sucillon’s expanded duties will include the sales and marketing efforts for the licensing and merchandising of major WB TV and feature titles such as “Babylon 5,” “ER,” “Friends” and “The Matrix.” She also will be responsible for several properties from the Lorimar/WBTV library.

“Michelle’s strong relationships with key filmmakers, television executives and talent have allowed us to create some very exciting and focused licensing programs,” said Karen McTier, senior VP of North American sales for the division.

Sucillon was previously a director in the same department.

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